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Revamp of Nord Anglia Education's Website: A Comprehensive Guide
Transforming a website demands strategic planning, comprehensive content organization, and meticulous design execution. Nord Anglia Education NAE, an esteemed global family of premium schools, embarked on a project to revitalize their digital presence, focusing on several key areas:
The old site had an array of sections such as About, Admissions, News, and Contact Us. This was reorganized into more intuitive categories like Our Schools, Why Nord Anglia?, Academic Excellence, Social Purpose, Community, and Explore.
We began by conducting a thorough analysis of user navigation patterns. It became clear that visitors were seeking deeper insights into the educational experiences offered across different schools, as well as understanding NAE's commitment to social impact. Thus, we redesigned the site with:
Our Schools: A dedicated section for showcasing each school’s unique features and offerings.
Why Nord Anglia?: Highlighting the core principles that distinguish NAE from others in the field of education.
Academic Excellence: Displaying academic achievements alongside testimonials from students and educators.
Social Purpose: Sharing stories of how NAE's educational programs foster global citizenship and social responsibility.
Community: Emphasizing the vibrant school communities through profiles, events, and alumni networks.
The design was outdated, with a lack of visual impact that fled to align with NAE’s aspirational brand image.
We introduced modern, clean designs for each section using a harmonious color palette inspired by the global school landscapes. Key enhancements included:
Responsive Design: Ensuring optimal viewing on desktops and mobile devices.
Visual Hierarchy: Prioritizing content with clear headings, high-quality images, and intuitive navigation icons.
Accessibility Improvements: Enhancing for all users through larger fonts, contrast adjustments, and alt text for imagery.
The previous site had limited SEO-frily practices, leading to low organic search visibility.
We implemented an SEO strategy focusing on:
Keyword Research: Identifying terms that potential students might use when searching.
On-Page Optimization: Incorporating keywords naturally in titles, headers, and meta descriptions.
Quality Content: Creating engaging blog posts and informational pages optimized for search engines.
NAE caters to an international audience, but the site was lacking full multilingual capabilities.
We developed a comprehensive multilingual platform allowing users to access content in their native languages. This included:
Language Switcher: A seamless tool enabling quick language transitions.
Localized Content: Ensuring all text is culturally relevant and accurately translated by professional linguists.
CTAs were inconsistently placed, leading to confusion about next steps for prospective students.
We crafted compelling CTAs that encouraged immediate action:
Admissions Forms: Direct links within pages promoting application procedures.
Request Information: A streamlined process allowing users to request more detls directly from the site.
Contact Pages: Enhanced forms ensuring quick response times and clear paths for inquiries.
The revamp significantly enhanced NAE's digital presence, making it more user-frily, visually appealing, and SEO-optimized. This transformation not only improved the website’s functionality but also reinforced its role as a hub for showcasing NAE’s commitment to world-class education and global citizenship.
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Transformed Nord Anglia Education Website Guide Content Reorganization for Improved Navigation Design Revamp with Modern Aesthetics SEO Optimization Techniques for Digital Visibility Multilingual Support Enhancing Global Accessibility Streamlined Call to Action Strategies